Jimmy Fund Fit Fest
Place of Work
The Jimmy Fund and Dana-Farber Cancer Institute | Boston, MA
The Jimmy Fund Fit Fest
, presented by Reebok
, is a day-long fitness festival in Boston to raise money for cancer research and patient care at Dana-Farber. The event features Crossfit, Bootcamp, Combat, SH’BAM, Reebok Spartan, and Yoga classes taught by the city’s elite fitness instructors. Punchy colors, along with photos of Reebok’s athletes, evoke energy and excitement for a fun-filled day of fitness. Assets for this event included: brand identity, icons, digital display and remarketing ads, mailers, out-of-home collateral, website, and social media assets.
Fit Fest raised more than $115,000 for Dana-Farber and the Jimmy Fund within the first year.