Kelly + Jones Logo

Art Director/Designer Heidi Ziegler-Voll
Place of Work Heidi Five Studio | Boston, MA

 

Kelly + Jones is a boutique collection of perfumes based on the terroir and sensorially nature of wine, available at such retailers as Urban Outfitters and Anthropologie. The essence of the brand is rooted in wine and wine culture often borrowing the nomenclature and rustic aesthetic of a working vineyard. The goal was to create a brand eco-system that could easily scale as Kelly + Jones expanded their products. Additionally, the Kelly + Jones brand needed to speak to a sophisticated audience. Hand-drawn assets were created to exemplify the uniqueness of the land from a bird’s-eye perspective. These assets were then beautifully paired with a wordmark and simplified mark.