Run for Dana-Farber Rebrand

Art Director/Designer Heidi Ziegler-Voll
Place of Work The Jimmy Fund and Dana-Farber Cancer Institute | Boston, MA


The Jimmy Fund/Dana-Farber Cancer Institute has a long-standing history with the Boston Marathon and associated road races. Entrants to these races, on average, raise more than $7,000 for the Jimmy Fund/Dana-Farber Cancer Institute. Participants run for designated races including: DFMC (Boston Marathon), B.A.A. Half Marathon, Falmouth Road Race, and Run Any Race.


The problem I had to solve was how to create consistency with these events into one integrated branding system. While focusing on the mission, the new branding leverages thoughtfully curated photography to capture the emotion of running for a cause. The photography, combined with clean graphic assets and illustrations, resulted in a successful and comprehensive rebrand.  Visit


The Jimmy Fund and Dana-Farber Cancer Institute