Stand Up to Cancer Thank you Booklet

Art Director/Designer Heidi Ziegler-Voll
Place of Work The Jimmy Fund and Dana-Farber Cancer Institute | Boston, MA

 

Stand Up to Cancer and Dana-Farber Cancer Insitute have a successful partnership of ten years which Dana-Farber wanted to celebrate. This 32 page booklet is a  thank you to Stand Up to Cancer for awarding Dana-Farber scientists with Research grants that has produced successful life-saving research and care for cancer patients.

 

Within days of receiving the book, SU2C’s President and CEO personally contacted our colleague in Corporate & Foundation Relations to rave about the book. SU2C was awed and delighted by the piece. They also requested additional copies beyond the initial run we sent them. Corporate & Foundation Relations, our in-house client, was delighted with the final project as congratulatory emails to the Philanthropy Communications team confirm. The highly personalized look and feel of the piece make it unique and suited for SU2C. This creative feel was achieved with the images of handwritten thank you notes from Dana-Farber faculty and staff and the SU2C branding throughout the piece. The publication strikes a balance between SU2C’s branding/graphic identity while featuring Dana-Farber’s copy, tone, and voice.

 

Awards: IHAF Award, Gold Lamplighter Award (NESHCo), AAMC GIA Award