Rebrand of existing Jimmy Fund/Dana-Farber Cancer Institute Running Teams: Dana-Farber Marathon Challenge (Boston Marathon), B.A.A. Half Marathon, Falmouth Road Race, and Run Any Race, into one integrated branding system.
Materials created:
Logos
Email banner
Website
Social media images
Facebook app
Digital SEM advertising campaign
Print advertising campaign
Running singlet design
Photo shoot art direction
Print collateral
Art Direction and design: Heidi Ziegler-Voll
