Open since 1920, the Rialto Theatre has provided entertainment for the past century. In 2002, Doug Biggers purchased the Rialto which had been in sort of a decay. He planned to refurbish it to the shining beacon it once had been for the city of Tucson, Arizona. He hired ZV Creative to rebrand the theatre and design a new visual language. Considering its history, we wanted to give the Rialto Theatre an identity that embodied its origins but alluded to its future.
Creative Direction: Heidi Ziegler-Voll
Art Direction: David Ziegler-Voll
Agency: ZV Creative