Rialto Theatre

Art direction, Branding, Print

Description

Open since 1920, the Rialto Theatre has provided entertainment for the past century. In 2002, Doug Biggers purchased the Rialto which had been in sort of a decay. He planned to refurbish it to the shining beacon it once had been for the city of Tucson, Arizona. He hired ZV Creative to rebrand the theatre and design a new visual language. Considering its history, we wanted to give the Rialto Theatre an identity that embodied its origins but alluded to its future.


Materials designed:

Logo

Print Collateral

Marquee

Brochure

Print ads

Posters


Creative Direction: Heidi Ziegler-Voll
Art Direction: David Ziegler-Voll
Agency: ZV Creative

Client

  • The Rialto Theatre Foundation/ Doug Biggers