Kingfisher Roadtrip Advertising Campaign

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Description

Kingfisher is a restaurant located in Tucson, Arizona. The restaurant came up with the idea of a new menu every two weeks for each region of the United States during the summer. Aka: Roadtrip. This concept keeps the locals coming back on a regular basis and fills the economic void that is left due to tourists and students leaving for the summer. Each year, we create a new story or theme. For 2011, the concept was landmarks or tourist traps.


Materials created:

Bus Shelter

Print ads

Menus

Punchcard

Web banner ads


Art Direction: Heidi Ziegler-Voll
Agency: Heidi Five Studio

Client

  • Kingfisher Restaurant