The Jimmy Fund is putting on all night Dance Party for college students in Boston, in order to raise funds for cancer research at Dana-Farber Cancer Institute.
Considering the audience is college students, we wanted to give the Jimmy Fund Dance Party an identity that embodied a youthful vibe while still being conscious of the Jimmy Fund roots, the development office of Dana-Farber. Therefore, we created a CMYK design to be bold yet simple. It stands out in an already over-saturated market. The boxes let the system adapt to any application – a modular system.
Social Media image
Digital SEM advertising campaign
Art Direction: Heidi Ziegler-Voll