JimmyFund Dance Party

Branding, Print, Web

Description

The Jimmy Fund is putting on all night Dance Party for college students in Boston, in order to raise funds for cancer research at Dana-Farber Cancer Institute.

Considering the audience is college students, we wanted to give the Jimmy Fund Dance Party an identity that embodied a youthful vibe while still being conscious of the Jimmy Fund roots, the development office of Dana-Farber. Therefore, we created a CMYK design to be bold yet simple. It stands out in an already over-saturated market. The boxes let the system adapt to any application – a modular system.


Materials created:

Logo

Email Banner

Web template

Social Media image

Print Advertisements

Digital SEM advertising campaign


Art Direction: Heidi Ziegler-Voll

Client

  • Employee of the Jimmy Fund, Development of Dana-Farber Cancer Institute
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