The Essentials of Man at La Encantada

Art direction, Print


Multi-page advertisement for luxury shopping mall, La Encantada.

Working with the ever stylish Melanie Sutton and fabulous photographer Jackie Alpers, my help was sought to create a visual story that would drive holiday traffic to La Encantada. This story centered on our dapper male model, one of the Chicago White Sox coaches shopping at La Encantada. I really wanted a way to express the sophistication of the stores while still capturing the warmth of the holidays. We all decided that black and white photography would feel nostalgic but still be elegant at the same time.


Gold Addy Award 2011. Featured article in PDN, Photo District News.

Stylist:Melanie Hebron Sutton
Photographer:Jackie Alpers
Art Direction: Heidi Ziegler-Voll
Agency: Heidi Five Studio


  • La Encantada/Macerich