Salud SpaBar Brand

Art Director/Designer Heidi Ziegler-Voll
Place of Work ZV Creative | Tucson, Arizona

 

Kelly Jones sought Heidi Five Studio to create a stylish, modern brand from the ground-up. Salud SpaBar, a brick and mortar parfumerie, is unique in that customers can create their own scents and have them blended into various health & beauty products such as creams, oils, lotions, and perfume. After discussing the client’s vision and understanding the business model, Heidi Five went to work on creating an identity that would influence every component of the retail/spa boutique. The brand easily scaled from the outdoor signage to the interior color palette. Additional assets and deliverables included: comprehensive brand design and style guide, printed collateral, environmental signage, packaging, POP, and e-commerce site.