Jimmy Fund Scooper Bowl Animations
Place of Work
The Jimmy Fund and Dana-Farber Cancer Institute | Boston, MA
is one of Jimmy Fund’s flagship annual fundraising events featuring “all you can eat” ice cream. For this iteration of Scooper Bowl, the event was promoted as a daytime family event and an evening 21+ adult event. Fun, kitschy elements were created to highlight the playful nature of ice cream. To differentiate the day and night events a “dark mode” was created to instantly convey evening while maintaining brand consistency with typograhy and design elements–sprinkles and all. This event raised over 500k with a 20% YOY increase for the daytime event and a 144% YOY increase for the evening event.