Jimmy Fund Summer Wellness Series

Art Director/Designer Heidi Ziegler-Voll
Place of Work The Jimmy Fund and Dana-Farber Cancer Institute | Boston, MA

 

2020 has been the year of the pivot. As physical fund-raising events were cancelled due to Covid-19, the Jimmy Fund needed ways to remotely raise money and and to create brand awareness. The Summer Wellness Series was created to offer online fitness classes, educational sessions, nutrition, and wellness webinars that anyone could enjoy while remaining socially distant. Within a week, a new brand was created to live squarely within the digital space. The marketing and creative campaign consisted of digital assets including brand identity, social media images, zoom backgrounds, and website.